Increase Engagement Using Social Media!

If you need to increase traffic to your website or generate more leads, look to social media for cost-effective marketing opportunities.

Here's some ways to increase engagement using social media:

1. Add share buttons from ShareThis to your website or blog.

Make it easy for prospects to let others know about valuable content on your website or blog.

2. Ask Facebook page fans to LIKE, SHARE, COMMENT on posts.

Asking doesn't obligate readers, but encourages them to engage in the conversation and provide feedback about what's important to them.

3. Ask Twitter followers to FAVORITE, RETWEET, or REPLY to tweets.

The general principle in #2 applies here and is merely adjusted to Twitter's communication style.

4. Add pictures or video to each post.

If you generate the content yourself, you don't have to worry about copyright infringement and you create a more personal connection between your organization and its customers.  Check out Creative Commons for content that can be used for commercial purposes with permission.  Adding video or pictures may also encourage pinning on Pinterest and encourage people to read your content.  Others prefer to learn using pictures or video rather than reading.

For more information on social media engagement, I recommend reading the Copyblogger and Hubspot blogs.