5 Ways to Use Social Media in Higher Education Marketing and Recruiting

Need to improve your recruiting and marketing on a shoestring budget?

Attribution: flikr/mkhmarketing

Here are five suggestions for using social media for higher education recruiting and marketing:

1. Know your market.
Are you focusing on traditional students or non-traditional students?  Undergraduate programs or graduate programs? Science programs or business programs?

2. Provide multiple methods of content delivery.
Text, pictures, audio, and video all have a place in content marketing.  People learn in different ways.  Take advantage of multiple intelligences in marketing as well.

3. Be informative.
Find out what your market wants to know about your institution and its programs.  Then make sure that information is easily found on your site.

4. Be interesting.
Use interesting headlines.  Use pictures and video to engage prospective students.  Make sure your layout is visually appealing.

5. Be strategic.
Decide which social media platforms you will use, why you will use each platform, and how you will use each platform to drive traffic to your website, get leads, and learn more about prospective students.